What is Internet marketing and advertising on the Internet?
Many of you, I’m sure, are familiar with what Internet marketing is. In principle, Internet marketing and advertising on the Internet is a topic on which not one or two dozens of books are written (or even hundreds), so we will not be able to cover such a topic in one article. Therefore, here we will talk about marketing tools and processes on the Internet rather superficially, and in the future we will return to this regularly. Very interesting Internet marketing, so many articles on this topic are provided, do not worry. So, if you have some knowledge on this topic, this article can not read, but read, for example, how to make effective advertising. I’m kidding. Read, of course – something useful will find accurately.
So, let’s understand all the same, what is Internet marketing? Similar to traditional marketing, this is all that helps us attract new and retain old customers. Only on the Internet. That’s all she wrote. Of course, this is a global definition. Next, we will analyze the Internet marketing in parts.
What is Internet marketing and what are its goals?
First, I would like to note that the goal of any marketing is one – to increase business profits. Sometimes directly, for example, ordered the is and started to sell, and sometimes indirectly and after some time – for example, PR, brand promotion, expansion of audience, actions aiming to increase the popularity and increased confidence. All this, of course, is done both online and offline.
Internet marketing basically consists of 6 categories:
– Search engine marketing;
– Social media promotion (social media Marketing – SMM and Social Media Optimization — SMO);
Direct or direct marketing (email marketing, SMS marketing, RSS feeds, various services, and even email spam);
– PR (public relations);
– Video marketing;
– Web analytics.
All types of Internet marketing have their own goals, methods and principles of work but in the end it is still the ultimate goal – to raise the business to a new level, to increase business profits. I want to emphasize that Internet marketing in all its glory is available immediately for small businesses too. On a different scale of course but still, you can do it all in your business.
The activity of the leading banks in the market of modern financial services determines their use of modern Internet technologies as a strategic tool, which helps to strengthen their positions in the financial services market, enabling with minimal cost to create new financial products and develop new segments of the financial market.
A characteristic feature of financial Internet services and the use of the Internet in banking, insurance and trading.
Internet banking (e-banking — is the activity of the Bank to provide a range of services to customers for electronic management of their accounts via the Internet.
In accordance with foreign and domestic practice, Internet banking includes:
— account management (statements, transfers from account to account, preparation of balances, etc.));
— opening of deposits, currency operations;
— implementation of payment transactions (transfers of funds, payment of bills for goods, utilities, etc);
— exchange of financial documents.
The confidentiality of data transmitted through Internet banking channels is guaranteed through the use of certified cryptographic protection tools, client authentication mechanism, electronic signatures, as well as constant control over the integrity of information in the exchange of information.
The technology of Internet banking comes from the remote banking services (“home banking” home banking or “remove Bank” remote banking). In the process of evolution, this type of service has developed significantly. There are such types of remote banking:
— telephone (telephone banking);
— computer (PC banking)
– videomaking (video banking);
— Internet banking (Internet banking),
information about banking
“Home banking” technology was developed in the early 80-ies, when Western European banks began active competition for attracting new customers. In November 1982, the Homelink system was announced as a new financial product, created by the Bank of Scotland together with the British Telecom telephone company. For the first time the service was introduced in Nottingam Building Society construction company and began to be applied from the middle of 1983.
The world’s first Bank began to serve customers only on the Internet, appeared on October 18, 1995 p. in the US, the era of Internet banking began with the creation of Security First Network Bank (SFNB). During the first year and a half of existence, the average monthly capital growth of the Bank was 20 %, assets increased to $ 40 million. US, and the number of customer accounts — up to 10 thousand Since August 2001 p. SFNB became part of the Central Bank, part of the RBC Financial Group created by Royal Bank of Canada. Now financial services in the Boarding school are provided by all the leaders of the American banking business — Citicorp, Chase, Bank of America, Wells Fargo, Bank One, etc.